About
Hi Everyone! Thank you so much for supporting this platform. Madhana is the culmination of years and years of my love for all things fashion. My interest in fashion actually started when I was in kindergarten! My teacher had stations set up with different activities. One was a ‘modern adult life’ station with dress-up clothes and fancy shoes. Once I discovered how fun heels and dress clothes were, I never looked back! Fashion became my passion.
Growing up, I would spend my free time learning about brands, researching trends, and studying designers. After college, I moved to New York City where I was further exposed to the nexus of fashion and lifestyle. It was around this time where I started to learn about the richness of the South Asian clothing and textile industry. Each garment, whether handmade or printed, told a story of the region from which it came.
I had opportunities to work and style for some of the best brands and developed an appreciation of how garments are constructed. I began informally offering my insights to friends and family and found myself helping them pick out outfits for major life moments- weddings, jobs, or even just for daily wear. I became everyone’s trusted source for all things fashion.
Mission Statement
To be a socially conscious, fashion technology company that creates organic and sustainable South Asian, multipurpose clothing at affordable prices.
While anyone can buy clothes online, finding quality, pret (ready-to-wear) South Asian style clothing is actually challenging, especially if it is coming from overseas and you can’t try it on first. Currently, many South Asian pieces are too fancy to be worn for normal activities. This clothing line aims to fix that.
These modern silhouettes can be worn for multiple occasions, so they won’t have to sit in your closet for years waiting until the next big event. This brand is geared to the modern, working individual who wants to have the freedom to express their personal style but doesn’t want to take out a mortgage on generic outfits they can find in stores. As we gain momentum, we hope to make this a technology-oriented company and not stuck in 20th century commerce patterns.
We also believe that companies have a social responsibility - Madhana is focused on sustainable and long-lasting clothing for indefinite wearability. We are experimenting with organic, sustainable fabrics to minimize our environmental impact. In addition, proceeds from our sales will support a variety of socially-conscious charities and organizations. All of this will be entirely transparent.
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